Episode 3

4 Best Photography Marketing Tips to Boost Your Business with Rachael Boer

Have you been doing everything in your business when you only just want to do what you love doing– capturing smiles and memories? Do you find yourself struggling to get new clients and just feel like you could give more than what other studios could offer? Are you ready to find out how you can be more present, get higher sales, and do what you love to do with lesser stress and effort than before?

Taking pictures for a living isn’t so bad, but what happens if you’re doing all the managing and less of the picturing? Outsourcing isn’t something to be feared, in fact, it’s more of a blessing in disguise! You can’t be everything all at once. If that’s the case, then how would your business grow. Finding the balance of managing, marketing, and capturing pictures with the help of others is a step you could take to show the world what you have to offer.

If you are ready to take the risk, earn more, and touch lives through photographs, then sit back and get ready to be blown out. Stop the chimping and grab those perfect photographic opportunities to capture better memories, touch more people’s lives and grow your business! 

Rachael Boer, with over 13 years of experience in the portrait and wedding industry, brings creativity and vision to every photography session. Together with a small team of support staff, she has photographed hundreds of portrait sessions and weddings, and her clients are consistently thrilled by her stunning imagery high-quality artwork. Rachael's passion is giving families tangible memories of their most precious days together with the ones they love.

In this episode, Rachael talks about why outsourcing isn’t something to be feared but rather be loved and how it can greatly help you focus on doing the things you love instead of doing the things you dreaded. She also shares her insights on how marketing also plays a crucial role and doing photography for a living is more than just taking pictures!

What you will learn from this episode:

  • Discover the importance of in-person sales and how it can turn your one-time clients into life-long partners
  • Acknowledge outsourcing as a step for growth and stress-free business instead of something to be feared
  • Understand how to give your website a bit of a pop and a touch of uniqueness with the power of copywriting

I'm picturing that amazing relationship that we have with our clients and the service that we provide, to take something off their plate. I'm not thinking about pushing something on them that they don't want to buy. That's never the point, never the goal, and that will backfire on you in the long run.”

- Rachael Boer

Topics Covered:

01:08 - Looking Out of the Picture: Rachael talks about how outsourcing is a power-saver, timesaver, and lifesaver that you need in your business

03:08 - Chasing that Life-Changing Freedom: Rachael shares how she overcame her fear and realized that it was time for her to ask for help

08:27: Catching Clients, Capturing More Memories: Rachael explains how outsourcing allows you to expand and level up your business

10:48:  Finding the Focal Point of Marketing: Rachael talks about why you need to market your business actively instead of passively

11:53 - Speaking Photographs: Rachael shares why the message we put out about ourselves and how we talk and present our studio is important

12:30- Seeing More Than Just the Picture: How copywriting is as important as the visuals present in your website

20:23 - The Little Marketing Bucket: Rachael adds to the importance of having a budget and being strategic in your marketing

23:25 - Transcending Over the Commonalities: Rachael explains how sitting down with your clients will get you the most out of your clients and vice-versa

25:09 - What is the IPS Mastermind?: Rachael shares how she was able to build amazing relationships with clients and give better service through her story

28:46 - The Power of Connecting: How can in-person sales change your life as well as your client’s

Key Takeaways:

“And I realized that, for me, when it comes to outsourcing, that's the secret. Give away the things that I am either no good at or I just simply don't like them.” -Rachael Boer

“When I can release those things, it frees up this like emotional bandwidth for me, and this energy to be able to throw myself into the things that I do love about my business, and the things that I'm actually really good at.” -Rachael Boer

“Someone else can take those little parts of your business. They can do just as good a job as you can. And in fact, it frees you up so much to be able to pursue the things that you love, which is a win-win for everybody in my book.” -Rachael Boer

“They do have the time, it's just that that time is being spent doing those lower level, you know, kind of, administrative tasks. And those are things that are really easy to let go of once we can get over that fear.” -Rachael Boer

“Marketing is the ticket to the whole thing. Without marketing, you don't really have a business for very long. Typically, word of mouth is not going to sustain you. Your beautiful images are not going to sustain you. And we all wish they would.” -Rachael Boer

“What is my game plan, not just today, but the next month? The next three months? The next year? You have to have that long-term vision for your marketing.” -Rachael Boer

“And sales and marketing are all about creating a desire in your prospects to own what it is that you're selling, really honing in on what their pain points are and their deepest desires, and then showing how what you sell can fulfill those desires. And to do all that you have to use words. You have to write copy that converts.”  -Rachael Boer

“Create some language on your site that's going to make you stand out.”  -Rachael Boer

“If you can get some great copy that converts on your site, on your social media, on any printed material you put out, that's going to be just as important as those beautiful images.”  -Rachael Boer

“Think about the service that you're providing to your clients. And think about how you're helping them go from that place of overwhelm and confusion to, ‘Hey, listen, you don't have to do a thing. Sit back and relax.’”  -Rachael Boer

“If you leave clients with a pile of digital images, I always say it's kind of like a chef coming out to your table with a basket full of ingredients and saying there's your dinner.”  -Rachael Boer

“That's the world they're living in, where they have these special moments, and they're archived. But they just stay in the archive, and they're not on display. And they don't understand the impact they'll have in their lives from there.”  -Tavis Guild

Connect with Rachael Boer:

Connect with Tavis and Amy:

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Selling Photography
Selling Photography
Learn how to create so much value in your portrait brand that clients can’t stop investing in you!

Listen for free

About your host

Profile picture for Tavis Guild

Tavis Guild